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Around the world, retail sales spike in summer. Whether it’s in store foot traffic or onsite visitors, summer brings out the spend in everyone. You can make the most of this important season with summer promotions, and a trusted rewards partner, like GET Rewards.

 

With longer days of sunshine, customers have more time to shop than in winter. Not surprisingly, it’s when there is increased foot traffic, website visitors and customer acquisitions. Perfect conditions, in fact, for a bulk rewards drive.

This year, in particular, you don’t want to miss out on the opportunity to give back to your customers, channel partners and employees. According to the 2018 Deloitte holiday retail survey, ‘consumers seem bullish about the economy, their household financial situation, and their spending plans.’

To make the most of this spending spree, you’ll want to do things like reward your best customers. Add value to your summer promotions: Offer tiered discounts and provide free shipping.

Here are 4 benefits bulk rewards can bring to your bottom line this summer.

1. Expect brand loyalty and stronger brand relationships

In their State of the Connected Customer report, Salesforce highlights that; ‘80% of customers say the experience a company provides is as important as its products and services and 76% say it is easier than ever to take their business elsewhere.’

What does that mean for your bulk rewards drive this summer? For one, you want to stand apart from the crowd. You also want to create memorable reward encounters.

But mostly, it means that if you do it right, your bulk rewards will foster brand loyalty. And that’s going to influence your bottom line well into the 2019 (and beyond).

2. You’ll be front of mind when they’re shopping

Take advantage of the fact that when people are shopping, they are there to buy. Essentially, the consumer mindset is one of awareness. They are open to your marketing suggestions because they are looking to purchase.

And when you’ve positioned yourself in their minds with a smashing bulk rewards promotion or summer incentive strategy, they will be looking for your products in the isles.

3. You can engage new customers

By developing an engaging, en-masse, national drive that rewards not just existing, but prospective customers too, you maximise this peak season trend. And then you’ll reap your own rewards. In the form of not just holiday sales, but even more sales into the coming year too (because bulk rewards drive loyalty, remember?).

4. Online sales will get a boost too

The digital era has ushered in a new territory for retailers. But with greater accessibility in this cost-effective arena, where even the smallest brands have access to the mechanic of digital (bulk) rewards like vouchers, you have to be sure your vouchers are right for your market.

Choosing to complement the online purchasing experience with things like custom incentives, personalised discounts, and amazing promotions is the first step. The next is finding a specialist rewards partner who can facilitate the kind of large-scale, definitive, bulk rewards that will set you apart.

GET Rewards provides SA’s widest range of digital vouchers, plus retail reward cards, experiences and group incentive travel rewards. With our procurement and fulfilment expertise, you can relax and take care of your summer shoppers. We’ll take care of the rewards. Get it touch today!

 

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