Boost your brand activation

Immersive, multi-sensory experiences forge the emotional bonds that great brands are built on.

To help you incorporate these elements into your experiential marketing campaigns, we’ve compiled a checklist of major milestones and essential requirements for getting the best brand value from prizes, gifts and rewards.

Here’s a summary of the content:

• Define your objectives
• Identify your resources
• Define the brand experience you want to create
• Select premium prizes, giveaways and rewards to meet your brand objectives
• Set and communicate key campaign parameters to partners
• Define all brand campaign requirements
• Specify delivery criteria
• Specify rewards packing and any custom requirements
• Define fulfilment requirements
• Establish consumer response management and query rules and regulations
• Define campaign feedback process
• Define value added services and data management
• Measure success
• Determine consumer response strategy (within and outside SA borders)
• Plan follow up marketing and social media