They’re cheap, cheery and always raise a smile.
Vouchers are a firm favourite reward in the incentive and recognition space. And that’s great news for employers, marketers and loyalty program owners looking for personalised, relevant, surprise and delight rewards.
Advance your brand reach
Vouchers are versatile, affordable, scalable and easy to personalise. No longer the generic ‘thought that counts’ gesture of days gone by, the right voucher, delivered at the right moment, generates a joyful spark of connection between giver and receiver. It’s a beautiful thing.
Deliver instant gratification
Digital vouchers feed the human passion for instant gratification. Does a reward get any more immediate than SMS delivery in-store, redeemable at the till? Or how about the completely unexpected ‘great presentation this morning’ email with restaurant voucher attached?
There are lots of ways to surprise and delight with the right vouchers.
- Trade promotions. Here’s where you separate genuine customer prospects from trade show freebie collectors. Meet, engage, take names and numbers. And then show your genuine wish to reconnect back at home base with a small token of thanks – like a gourmet coffee voucher? Trendy restaurant voucher? Whatever suits.
- Brand activations. The hype, the excitement, the opportunity to make a big brand statement. Make it an event to remember with on-the-spot digital voucher give-aways. Fun!
- Sales sprints. It’s a flavour of branded cash, after all, and is there a sales person on earth who wouldn’t give a good sprint performance for a cash reward? Think about recognising first, second and third place achievements with suitably valued vouchers.
- Anniversaries. More than a way to mark time, anniversaries are the way we mark achievements, relationships, significant events and commitments. Honour personal milestones with a gift voucher for a full-family celebration at a local restaurant.
- Appreciation. Take a minute and think about the people who give above-and-beyond customer service, always smile under pressure, make your day a pleasure and your business a success. You needn’t wait for a Hallmark holiday to show appreciation. Surprise and delight in the moment with a voucher. A personal pamper day? A round of golf at the local club, maybe?
- Birthdays. Everybody has just one special day in the year. Celebrate and recognise your staff, customers and partners with special gift vouchers. Maybe tucked inside a birthday card and delivered with a song?
- Loyalty Club draws. Keep loyalty club members active and engaged with special prize draws. You know best when participation needs a boost, so plan a communication blitz, hype your event and get your members jazzed to visit, shop and enter to win gift card prizes.
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