1. Get personal
Gather as much information as you can about the people you’re rewarding. Personalisation establishes connections, fosters trust and facilitates transactions
2. Play the generation game
Knowing how to reward people in different age groups begins with an understanding of what motivates them.
4. Way to go
Showing people their progress towards receiving a downloadable reward increases their rate of purchase or productivity.
Source: Columbia University ‘Goal Gradient’ study, 2006
Almost there. Hold your horses.
5. Micro joy
Micro rewards, such as downloadable music and games, and coffee vouchers induce reciprocal loyalty. Reward someone, and they tend to want to give you something in return.
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